A COMPLETE APPROACH TO LIFE
Explore how our science-backed model helps you live the unlived life inside of you.
The Life Strategy™ process helps bring your true self into focus and design a life of clarity and meaning. Everything we do is backed by the best of psychology, neuroscience, philosophy, sociology, and more.
DISCOVER The 12 DIMENSIONS OF CREATING A LIFE STRATEGY
The Life Strategy™ model is a holistic framework that illustrates the 12 interconnected factors that create authentic individuality and a life of deep meaning and fulfilment.
IDENTITY
Define yourself or be defined
To become more of who you are, you need to understand what makes you ‘you’, and which parts were inherited from the world around you.
-
Embrace and harness your traits
Your personality is the unique recipe of traits that form the foundation of how you show up in the world.
Knowing how your personality influences emotions and behaviour is the beginning of self-acceptance and creating a unique advantage.
-
You become who you believe you are
Self-concept is the mental blueprint live out every day. Shaped by past experiences, social feedback, and internal narratives, it influences how you think, act, and what you believe is possible.
By examining and updating this dynamic inner identity, you can shift from outdated limitations to a more empowered, accurate, and expansive sense of self.
-
Capturing the unchanging you
Essence is the intrinsic, unchanging nature within you. It is that inner core of who you have always been which you can trace to your earliest memories.
By identifying and defining your essence, you are given a simple compass by which you can build your life around.
MEANING
What’s the 20% of life that gives you 80% of its meaning?
Finding meaning is about uncovering the values, people, and purpose, that give your life depth, richness, and significance. It’s not about what you do, it’s about why it matters.
-
Your values light the way along your chosen path
Your values are the foundation of what matters most to you. They guide your decisions, shape your priorities, and help you stay true to yourself in everything you do.
-
It’s humans all the way down
Life is people. People are life. The people you allow into your time and space will define you—so choose them wisely.
It’s important that you understand the roles they play in your life, and the roles you play for them.
-
Purpose isn’t found, it’s built one meaningful choice at a time
Purpose is driven by the ‘why’ in your life—it’s what gives your actions significance and makes them feel fulfilling.
When you uncover your purpose, you gain a sense of clarity and direction that transforms how you approach every day.
DIRECTION
Move with unflinching focus and intentionality towards the life that’s been calling you
With a newfound understanding of who you are and what’s important to you, it’s time to define a clear, inspiring path towards your most authentic, meaningful life.
This is about blending your wildest imaginations and ambitions with measurable, single-minded goals. All while mustering the necessary courage to make those life-changing decisions and sacrifices that will guide you towards your imagined future.
-
How does your ideal life look and feel
A clear vision is your north star—it’s the picture of the life you want to create and the person you aspire to become.
With a vision you can feel in your body, you’ll have a guiding light that never goes out and keeps you focused, no matter what challenges come your way.
-
Turning purpose and vision into action
Your mission bridges the gap between dreaming and doing. It is the single-minded idea that concentrates your actions towards a better life for you and those you choose to serve.
It can be simple and local or profound and global, but it must drive you actions every day.
-
Where planning meets consistency
Goals are the celebratory milestones along your path. They break down your vision and mission into achievable steps.
Big or small, every goal gives you direction, momentum, and the satisfaction of knowing you’re making progress.
EXPRESSION
Bring your authentic individuality to life
You can express your true self through your actions, projects, creativity, and how you live. Your life should be a pure expression of everything you are.
-
Your lifestyle is your core essence and values in action
From the way you structure your day to the choices you make about health, relationships, and environment, your lifestyle should support and showcase the person you want to be.
It’s the foundation of how you live your truth and will give you a newfound sense of contentment and confidence.
-
Projects give shape to purpose and creativity
They’re the tangible expressions of your passions—whether building something, learning skills, or pursuing meaningful goals.
Every project is a step toward creating a life that feels aligned with who you are.
-
You are what you repeatedly do
What you do every day is the biggest indicator of who you will become in the future. Habits are how you collect proof that you are who you make out.
Defining the behaviours that are the truest expression of your inner self is the surest way to a life of happiness and meaning.
What’s holding you back?
Ready to take the next step in your journey of self-discovery?
Take 60 seconds to answer 12 simple questions in our Self-discovery Quiz.
OUR PHILOSOPHY
These nine values and principles form the pillars of our philosophy and are the gold standard for anyone doing the committed, deep work we do at The Life Strategy Co.
SELF-KNOWLEDGE
Know yourself to be yourself
By pursuing honest and intimate encounters with yourself, you gain the self-knowledge and insight you need to live authentically.
OWNERSHIP
There are no excuses
It’s easy to blame the world for our problems and shirk responsibility for our failings. We value courageous and honest ownership of our situation.
ACTION
Nothing happens until something moves
We are masters of self-distraction, procrastination, and self-sabotage. Yet, we already know where that path leads. We strive for bold action.
EMPTY SPACE
Cultivate space for deep thought
Our modern lifestyles suffocate the mind. One remedy for this is being present with ourselves—without distraction—to give our minds and true selves space to bloom.
RESISTANCE
Find your edges
We know what we’re made of when we feel the world push against us—we grow when we push back.
SELF-ACCEPTANCE
Unconditionally embrace who you are
Once you truly understand yourself, fully accept everything that makes you you. Both your light and your shadow are essential elements of who you are.
Individuality
Be more of who you are
Striving for and celebrating the expression of everything that makes you a distinctive individual.
BRAVERY
The braver you are, the faster you grow
Confronting ourselves and expressing who we are to the world can be scary, but every victory over fear takes you a step closer to the life you want.
COMMUNITY
Inspiration and accountability
The world can be an unforgiving place for the vulnerable—but no one is an island. Our community offers the love and support we need to breakthrough.