8 PIONEERS WANTED FOR THE HARD RESEt
Are you ready to re-discover who you really are, what’s important to you, and begin a fully guided 8-week journey to finally create the life that was meant for you?
No experience required
Fully guided & supported
Money back guarantee
Submit your application now to be a founding coursemate in the first and only Pioneer Cohort of The Hard Reset™ course.
Who were you before the world told you who to be?
If you’re reading this, I’m going to presume it’s because you feel lost, overwhelmed, or unfulfilled—that you’re living a life that isn’t a true reflection of who you are.
You’re smart. Self-aware. You’ve read the books, listened to the podcasts, you’ve even had flashes of clarity and momentum.
Perhaps you’ve achieved everything you were told was worth striving for, accumulating the wealth and material success you always dreamed of.
But, if you’re being honest, this still isn’t the life that was meant for you.
And you’d rather not waste decades figuring it out alone like I did. (We’ll get to that.)
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If any of these resonate in your body, read on:
“I feel lost and I’m tired of drifting aimlessly through life”
“I have much of what’s supposed to make me happy, but it hasn’t”
“There’s a big gap between the situation I’m in and who I know I am deep down”
“I’m sick and tired of succumbing to meaningless distractions and screens”
“I’m always ‘busy’ but none of it has any larger purpose”
“I’ve got so much more to offer the world, but I can’t unlock my potential”
“I often have a sense of being ‘off-balance’ or not grounded”
“I don’t always feel comfortable in my own skin”
“I often second guess what I say, speak quietly, or stumble over my words”
The problem isn’t you
Seriously, it’s not your fault.
To be yourself in a world trying to turn you into everybody else is an invisible, daily battle.
We’re taught how we’re supposed to think, act, and feel from the day we’re born.
We’re put through education systems designed for c o n f o r m i t y, not individuality.
Yet, we’re expected to [fit in]. To play the game. To make others happy before ourselves.
As a result, we end up in jobs, relationships, and crowds that don’t serve are authentic selves.
And, eventually, we forget who we are.
Next thing… you’re old, grey, and wondering where the days went.
So, what can you do about it?
First, let’s bust a few myths
You’re not “broken”.
You don’t need “fixing”.
You don’t need to “find yourself” in Bali.
You don’t need to “manifest” harder.
You don’t need to tighten your daily affirmations.
You don’t need to vibrate at the “golden frequency”.
And you certainly don’t need to burn your life down and start again.
So, HOW DO YOU actually CHANGE your life?
It’s time to come home to the person you were before you were told who to be.
You know… before you got so good at being not you that you forgot what being you even felt like.
You need a way to reconnect with and rediscover yourself.
Who you really are, what’s important to you, and where you’re going.
Then practice showing up with authentic individuality in every aspect of your life.
Dolly Parton once said, “Find out who you are and do it on purpose.”
She got it.
When you do the work to understand exactly who you are (and who you’re not), you can start building a compelling vision of your future and start redesigning your life as a true expression of you.
This means you create a life that:
Aligns with your vision, purpose and values
Works with your biology, personality, and character—not against it
Is a strong reflection outside of what exists inside
Is made up of projects fuelled by real passion
Is easy to plan into the future
Still intrigued? Keep reading.
Submit your application now to be a founding coursemate in the first and only Pioneer Cohort of The Hard Reset™ course.
ENTER: The Life Strategy Co.
If I could share a seriously practical, zero-bullshit approach to help you help you break free from whatever is keeping you chained to mediocrity and become more of who you are, does that grab your attention?
And when I say “no bulls**t”, I mean it… with my whole being.
The world is noisier and more crammed full of misleading fluff than ever and we’ve all developed a severe allergy to the generic, recycled advice and vague, anecdotal woo-woo that plagues our modern world.
That’s why everything we do at The Life Strategy Co. is science-backed, personalised, and highly practical. That is our promise to you.
Our uncompromising standards are fuelled by our goal to offer only the most effective and high value resources to positively impact as many lives as possible.
We’ve been obsessing over and continuously trying to perfect the The Hard Reset for nearly five years and we’ll never stop evolving the experience you get.
This course is not an imitation or a rehashing of anything else you can find online. Everything you see was created from scratch and developed with genuine passion.
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Okay, if you read this far, you’re probably wondering what the hell I’m talking about.
Let’s break it down.
THE Life Strategy MODEL
Our unique & science-backed approach has 4 elements with 3 focus areas in each.
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Who are you, really?
To build the life that’s meant for you, you have to deeply understand the real you. How your biology shapes your behaviour, how you’ve come to see yourself, and which parts of you are essential versus inherited.
We’ll use a blend of meaningful introspection, group discussion, and exploratory homework, alongside tools such as our proprietary self-analysis questionnaire, blindspot analysis, and a host of other crafted exercises to map out who you are, who you’re not, and which parts of your ‘self’ you need to express more confidently throughout your life.
Remember, define yourself or be defined.
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What’s important to you?
Finding meaning is about uncovering the values, people, and purpose that give your life depth, richness, and significance. It’s not about what you do, it’s about why it matters.
We’ll study your life themes and the daily decisions you make that provide clues as to what truly matters to you, we’ll map your social life and the roles you play to identify your most valuable relationships and how you show up in them, and we’ll land on an actionable purpose that you can feel in your bones.
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Where are you going?
It’s time to set a clear, compelling course for your life—one that moves you with an unflinching focus and intentionality towards the life that’s been trying to burst out of you.
We’ll use the power of your mind’s eye to begin crafting a rich vision of your future, we’ll craft a single-minded mission to carry out along the way, and take a science-backed approach to setting goals across the most important areas of your life. We’ll turn all of this into a powerfully articulated, simple-to-follow, and measurable plan of action.
You’ll need to be ready to muster the courage to make those life-changing decisions and sacrifices that will unleash you headfirst towards your imagined future.
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How do you become you?
Bringing your authentic individuality to life is about grounding yourself in a newfound sense of who exactly the fuck you are and a crystal clear view of the path ahead. Then, it’s time to start boldly showing up in the world as your most authentic self.
This is all about expressing yourself through creativity, communication, how you show up in relationships, the projects you pursue, how you speak and behave, your personal style and brand, the lifestyle you create, how you structure your day, and how you deal with adversity or show vulnerability.
Do this and your life will become a pure expression of everything you are.
A life of authentic individuality
We blend real-world experience with philosophy, psychology, sociology, neuroscience, and more to help you:
Know yourself like never before
Unlock a new sense of purpose
Live into your core values
Craft a meaningful Life Strategy™
Become unshakeably centred
Boldly make BIG life decisions
Measurably improve wellbeing
Cultivate enduring fulfilment
Rebuild your life after big changes
Submit your application now to be a founding coursemate in the first and only Pioneer Cohort of The Hard Reset™ course.
WHAT IS THE HARD RESET COURSE?
hard reset /ˈhɑːd ˌriː.sɛt/ noun
To restore a system to its original state if it stops working, gets overloaded, or acts out of sync.
The Hard Reset™ is our flagship eight-week course. You’ll be expertly guided by the course creator, step-by-step, through the full process of developing a compelling Life Strategy™ so you can stop, reimagine your life, and start fresh.
The course has been passionately but painstakingly crafted over nearly five years and is backed by extensive primary market research to ensure that doing the deep, hard work that’s necessary to change your life will never be this simple.
Whether you want to completely redesign your life, or simply focus on the areas that don’t align with you who you really are, this course will fully unleash your potential.
Format: Online cohort
Duration: 8 weeks
Course time: 4 hours/week
Homework: 2-4 hours
COURSE OUTLINE
Module 0
🗓️ Day 1
🕓 1 hour
WELCOME & INTRODUCTION
Setting you up for success
Get a warm Founder’s welcome and meet your cohort.
We’ll begin by building a shared understanding of why we’re here and establish a firm rapport that we’ll nurture and grow throughout our time together.
You’ll learn how the course will run, what to expect and what’s expected of you, and how to make the absolute most of your time on the course.
You’ll be given an overview of the eight-week syllabus, how our time will be structured, and the core concepts you’ll learn in each module – ending with a quick Q&A.
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Learning goals
Understand why modern life destabilises identity
Learn the neuroscience of identity and the Identity feedback loop that is building your reality without you realising
Recognise how to harness the power of your own circuitry to become the version of yourself that is ready for the life you want
Map your personality defaults and how you adapt across contexts
Identify your key personas, protective strategies, and recurring patterns
Explore your ‘life themes’ from your earliest memory to today
Surface the narratives and self-defining experiences that have shaped who you believe yourself to be
Learning outcomes
A clear snapshot of your default personality tendencies and energy costs
A “modes map” of your 2–5 most common selves (and what each protects)
A shortlist of recurring identity themes (triggers, avoidances, compensations, strengths)
Identify the defining themes of your life to understand your core essence
A set of initial insights you’ll later distil into your identity map in workshop 2
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Where are you currently performing a version of yourself and why?
What “mode” runs your life when you’re stressed, and what does it protect?
What do you keep avoiding that would make you more you?
What labels have you inherited that don’t fit anymore?
What do you do effortlessly that others seem to struggle with?
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Modes audit: Track which mode shows up in 5 real situations and what triggered it
Evidence log: 20 receipts of who you are (actions taken, not traits claimed)
Story rewrite v1: Choose one self-defining moment and write the “old story” vs a “truer story” that includes agency
Module 1
🗓️ Day 1
🕓 4 hours
THE ART OF SELF RE-DISCOVERY
Explore who you are underneath the person the world told you to be
We’ll map the unique constellation of your self-concept, innate traits, and everything that makes you you, as well as unpick the stories and beliefs that are blocking you from expressing your true individuality.
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Learning goals
Understand why modern life destabilises identity
Learn the neuroscience of identity and the Identity feedback loop that is building your reality without you realising
Recognise how to harness the power of your own circuitry to become the version of yourself that is ready for the life you want
Map your personality defaults and how you adapt across contexts
Identify your key personas, protective strategies, and recurring patterns
Explore your ‘life themes’ from your earliest memory to today
Surface the narratives and self-defining experiences that have shaped who you believe yourself to be
Learning outcomes
A clear snapshot of your default personality tendencies and energy costs
A “modes map” of your 2–5 most common selves (and what each protects)
A shortlist of recurring identity themes (triggers, avoidances, compensations, strengths)
Identify the defining themes of your life to understand your core essence
A set of initial insights you’ll later distil into your identity map in workshop 2
-
Where are you currently performing a version of yourself and why?
What “mode” runs your life when you’re stressed, and what does it protect?
What do you keep avoiding that would make you more you?
What labels have you inherited that don’t fit anymore?
What do you do effortlessly that others seem to struggle with?
-
Modes audit: Track which mode shows up in 5 real situations and what triggered it
Evidence log: 20 receipts of who you are (actions taken, not traits claimed)
Story rewrite v1: Choose one self-defining moment and write the “old story” vs a “truer story” that includes agency
Module 2
🗓️ Day 2
🕓 4 hours
DEFINING YOUR IDENTITY MAP
From discovery to definition
…
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Understand why modern life destabilises identity
Learn the neuroscience of identity and the Identity feedback loop that is building your reality without you realising
Recognise how to harness the power of your own circuitry to become the version of yourself that is ready for the life you want
Map your personality defaults and how you adapt across contexts
Identify your key personas, protective strategies, and recurring patterns
Explore your ‘life themes’ from your earliest memory to today
Surface the narratives and self-defining experiences that have shaped who you believe yourself to be
Learning outcomes
A clear snapshot of your default personality tendencies and energy costs
A “modes map” of your 2–5 most common selves (and what each protects)
A shortlist of recurring identity themes (triggers, avoidances, compensations, strengths)
Identify the defining themes of your life to understand your core essence
A set of initial insights you’ll later distil into your identity map in workshop 2
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Who are we without the labels we wear?
Why are you here and what do you want to get out of the course?
COURSE Outcomes
Develop a one-page Life Strategy™ canvas to guide future decision making
Differentiate between the authentic self and the false or inherited self
Understand the theory and practice of ‘becoming’ a new version of yourself
Prioritise the values, people, and projects, that align with your authentic self
Create a compelling and detailed vision of the future you want to step into
Identify ways in which you can express your authentic self in all areas of life
Build an active accountability network to promote adherence to desired behaviour
Submit your application now to be a founding coursemate in the first and only Pioneer Cohort of The Hard Reset™ course.
LEARNING DESIgN
The Hard Reset™ is an active learning experience—not something to binge and forget. It’s been designed to move you from knowing to doing to becoming.
Each module invites you to listen, reflect, practice, and share—so the insights you gain don’t just sit in your head, they begin to show up in how you live.
To see real change, we recommend setting aside 3–5 hours per week outside the main session—for time to introspect, review session recordings and notes, complete assignments, and engage in 1-to-1 coaching calls and community discussions.
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At the same time every week, for eight weeks, you will join your cohort in a virtual workshop—lead and facilitated by Matt James, the founder of The Life Strategy Co.
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Each module will include 2-4 hours of extracurricular homework assignments designed to help you continue your journey in between sessions.
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Each week, you will have the option to schedule a 30-minute check-in to ask questions, discuss assignments, or seek guidance on any aspect of the course content.
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You and your cohort will have your own private ‘town square’ to share insights, experiences, breakthroughs, or have engaging, enlightening, or fun discussions about the course.
MEET Your instructor
Matt James
Life Strategist™ & Founder of The Life Strategy Co.
Matt graduated from one of Europe’s leading business schools and spent three years being trained in military strategy and leadership by the British Army.
Over his 15 year marketing career, he crafted highly effective strategy to shape and grow some of the world’s biggest brands, including:
Coca-Cola • Heineken • VW • Pfizer • AstraZeneca • GSK • World-class universities • 5-star hotels • Private jet charters • Double Oscar-winning actor
He has published multiple articles for TED.com and lead a three-month winter expedition through arctic circle to live with the communities of indigenous peoples throughout the Yukon, Canada.
FREQUENTLY ASKED QUESTIONS
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This is my passion. The Life Strategy Co. is me living out my Life Strategy™ in real time. It’s also my ticket out of the 9-to-5 ‘rat race’, which is the antithesis to my most authentic self.
So, I can’t afford to provide you with anything less than a positive experience. That’s why, if you don’t feel like you got the value you expected, I want you to feel completely reassured that I will issue you a full, no-questions-asked refund.
Guaranteed.
Got another question? Send it to faq@thelifestrategy.co